If someone had asked me a few years ago whether I would start a clothing brand, my answer would have been no.

But life had different plans.

Hello, I’m Kushagri, the founder of Cilai Jaipur.

A few years ago, I started a new chapter of my life in Jaipur. Somewhere along this journey, I discovered something I hadn’t truly experienced before real comfort in clothing.

The cotton here felt different. The hand block prints carried stories of generations. The craftsmanship had a warmth and authenticity that stayed with me. Slowly, I found myself falling in love with the beauty of Jaipur’s textiles and the people behind them.

It changed the way I looked at fashion.

I began to value how a fabric feels on the skin just as much as how it looks. I started believing that clothing should not only make you look good, but should also make you feel comfortable, confident, and effortlessly yourself.

And that’s where the idea of Cilai Jaipur was born.

Cilai is a space where comfort meets tradition, where timeless Indian craftsmanship comes together with contemporary design, and where everyday clothing can feel special without trying too hard.

Our journey is rooted in Jaipur, inspired by its rich textile heritage, and driven by a simple belief beautiful clothing should feel as good as it looks.

So, if you’re someone who values effortless style, comfort, handcrafted beauty, and the stories behind what you wear, you’re in the right place.

Welcome to Cilai Jaipur.